Creating brand continuity to target inspired minds across the country
Educating teenage CEOs
The Young Entrepreneurs Academy (YEA!) engaged Morse Communication Design to develop and brand their yearly student competition program where students strived to compete for full-ride college scholarships and the title of Saunders Scholars Young Entrepreneur of the Year. MCD designed the Idea’s That Make Everyone Say YEA! theme and graphic identity to showcase student’s inspiring ideas to audiences in local, regional and country wide competitions. The graphic identity has been integrated into many of YEA’s marketing and advertising materials creating brand continuity for the programs at Chambers of Commerce throughout the country.
Along the entrepreneurs journey from student to CEO, they learn how to create a business plan and execute it through marketing, business development, investor meetings and judge panels of CEO’s from small businesses and Fortune 500 and 100 companies throughout the country. From student’s small towns to Washington DC they strive to impress judges with their business ideas and volley for investment capital to launch their products and services.