The goal was to position the TRICO Force wiper blade as the most sophisticated. This concept focuses on how the wiper hugs the windshield at high wind speeds and uses imagery that would influence automotive gear heads. Work performed at Gelia.
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Campaign for TRICO Force high performance wiper blade. While this wiper performs at speeds up to 120mph, that was not the consumer facing selling point. The contour of the wiper allows for maximum windshield contact in high wind weather situations and offer unique and sleek styling for luxury vehicles. Work performed at Gelia.
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TRICO Force high performance wiper blade packaging. While this wiper performs at speeds up to 120mph, that was not the consumer facing selling point. The contour of the wiper allows for maximum windshield contact in high wind weather situations and offer unique and sleek styling for luxury vehicles. Work performed at Gelia.
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TRICO Force high performance wiper blade print ad. While this wiper performs at speeds up to 120mph, that was not the consumer facing selling point. The contour of the wiper allows for maximum windshield contact in high wind weather situations and offer unique and sleek styling for luxury vehicles. Work performed at Gelia.
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Animated web banner featuring the aerodynamic benefits of the TRICO Force wiper blade. Work performed at Gelia.
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Work performed while at Gelia.