• TRICO – Consumer Advertising

    Overview of TRICO wipers branding campaign organizing a wide-range of wiper products into easy to understand categories. Work performed at Gelia.

  • TRICO – Consumer Advertising

    Full line wiper blade brochure design features wiper blade diecut on cover and spot gloss varnish highlighting packaging, as well as campaign photography. Work performed at Gelia. Buffalo Addy Gold Award Winner.

  • TRICO – Consumer Advertising

    Sell sheets reflect the colors and style of the packaging. Work performed at Gelia.

  • TRICO – Consumer Advertising

    TV spot showing a hero driver bending space and time. His car has poor wiper blades, right before a splash is about to hit his windshield, traffic freezes, our hero gets out of the car, changes his wiper blades to TRICO, gets back in the car and normal time resumes allowing his new TRICO wipers to work when he really needs them. Work performed while at Gelia.

  • TRICO – Consumer Advertising

    Work performed while at Gelia.

  • TRICO – Consumer Advertising
  • TRICO – Consumer Advertising

    Work performed while at Gelia.

  • TRICO – Consumer Advertising

    Website design for users to get to key areas of the website (Find Your Wiper, Video Installation) in a minimal amount of clicks and effort. Work performed at Gelia.

  • TRICO – Consumer Advertising

    Work performed while at Gelia.

  • TRICO – Consumer Advertising

    Work performed while at Gelia.

  • TRICO – Consumer Advertising

    Work performed while at Gelia.

TRICO – Consumer Advertising

The goal is to position TRICO as the quality leader in the wiper blade category against competing wiper blade lines.

Client: TRICO Products, Agency: Gelia Skills: > Automotive / Manufacturing, Branding, Direct Mail, Print Advertising, Television & Video