• Goodwin Heartpine Wood Flooring

    Wood flooring specification brochure designs to organize complex information into an easy to digest format. Work produced at Morse Communication Design alexmorse.com.

  • Goodwin Heartpine Wood Flooring

    Rotating carousel design for showroom wood flooring showcases and magazine advertising designs. Work produced at Morse Communication Design alexmorse.com.

  • Goodwin Heartpine Wood Flooring

    Wood flooring collection brand design and logos for Goodwin Company. Work produced at Morse Communication Design alexmorse.com.

  • Goodwin Heartpine Wood Flooring

    Storyboards and tradeshow booth design to tell communicate the legacy and history of heartpine and cypress flooring to architects, and building professionals. Work produced at Morse Communication Design alexmorse.com.

  • Goodwin Heartpine Wood Flooring

    Website is designed to provide wood flooring information to two distinct audiences, home owners and professionals. It also organizes product lines into collections and make comparisons of product easy. Work produced at Morse Communication Design alexmorse.com.

Goodwin Heartpine Wood Flooring

Telling the story of turning River-Recovered® logs in America’s finest wood floors

Luxury Heart Pine Wood Floors

Goodwin Company is a distinctive wood flooring manufacturer located outside of Gainesville, FL. Goodwin reached out to Alexander Morse to help discover how to visually communicate to their diverse audience base. After an understanding audience needs process discovered a need to produce web pages catered to their unique audiences Alex got to work. We collaborated to produce collections and featured photo galleries online to showcase the beautifully crafted hardwood floors to attract interior designers. We also produced specifications sheets with images of the grades to help create an understanding of the uniqueness of the wood to the architects audience. A consistent brand image was maintained throughout the work produced.

Visit the Goodwin Company Website