Telling the story of turning River-Recovered® logs in America’s finest wood floors
Luxury Heart Pine Wood Floors
Goodwin Company is a distinctive wood flooring manufacturer located outside of Gainesville, FL. Goodwin reached out to Alexander Morse to help discover how to visually communicate to their diverse audience base. After an understanding audience needs process discovered a need to produce web pages catered to their unique audiences Alex got to work. We collaborated to produce collections and featured photo galleries online to showcase the beautifully crafted hardwood floors to attract interior designers. We also produced specifications sheets with images of the grades to help create an understanding of the uniqueness of the wood to the architects audience. A consistent brand image was maintained throughout the work produced.
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