• Brand design portfolio

    I created a logo design for the First Children's Fund of Western New York. It's a philanthropic organization that collects donations of food, cash, clothes and sneakers for underprivileged children. The empty, small sneakers that a child is lacking is designed to create an empathetic response. The simple tagline "Give hope" under the sneakers helps balance the empathy with a simple call-to-action to donate gently used clothing. Designed at Morse Communication Design.

  • Brand design portfolio

    Veritix is an electronic sports ticket company. Veritas meaning truth, it directly translates into, "The truth in ticketing". The advantage of an electronic ticket is it is associated with the purchaser's credit card or drivers license. If you wanted to transfer the ticket to someone, you could do so through a digital interface and instantly transfer it. It also helps prevent forgeries from being sold. The logo symbol I designed represents two spotlights forming a "V" indicating that the company is shining the light on the ticket. Work produced at Cenergy.

  • Brand design portfolio

    Proposed logo design for Fifth Third Bank to preserve the relevance of the logo while updating it's readability. Work performed at Morse Communication Design.

  • Brand design portfolio

    BoostController.com is a company that sell performance auto parts. The logo was designed to emphasis the speed factor gained by using the parts. Work produced at Morse Communication Design.

  • Brand design portfolio

    Meyer Snowplows needed a promotional logo for a Plow Your Way to Hawaii sweepstakes. The Cenergy team created the "Meyer Plow Your Way to Hawaii" campaign. I wanted to design a mark that could be used as a centerpiece or a sign-off for print ads and incorporate various NFL team helmets for each market. Work produced at Cenergy.

  • Brand design portfolio
  • Brand design portfolio

    Logo representing moving my office outside of Buffalo, NY to central Florida. Work performed at Morse Communcation Design.

  • Brand design portfolio
  • Brand design portfolio

    Redesigned a mark for plastics company, Caplugs, to take them from a catalog based company to a custom solution driven company. The symbol represents a red cap or plug covering a pipe or tube opening to protect your product. This logo was also designed to be a clean, modern mark that would function in the medical marketplace. Work performed at Gelia.

  • Brand design portfolio
  • Brand design portfolio

    Cenergy created the Beard-a-thon. A website-based, NHL playoff charged event that encourages fans to get their playoff beards, sponsored by friends and family in effort to raise money for NHL team charities. Part of the design challenge was to create a mark that would integrate well with various team logos. Logo produced at Cenergy.

  • Brand design portfolio

    Logo designed for Positive Sports Leadership to show how a properly trained coach can socially empower many students. Work performed at Morse Communication Design.

  • Brand design portfolio

    A Great Day for Hockey has been a Pittsburgh Penguins rally cry for years. It's origin was from Bob "Badger" Johnson's famous catchphrase: "It's a great day for hockey" became synonymous with the game of hockey and is forever etched in the hearts and minds of all Penguins' fans. Cenergy created the campaign. I designed this mark as an extension of the traditional Penguins mark, to work within various configurations. Work produced at Cenergy.

  • Brand design portfolio

    Our National Pastime All the Time was the tagline that launched the MLB Network cable channel brand. Cenergy created the tagline. The mark was a design of a tagline, based on vintage baseball typography that served as a contrast to the Network's mark, for use on print ads and web banners. I produced the mark while at Cenergy.

  • Brand design portfolio

    This is a concept mark for Rogers Centre Wine Lounge combined the initials "W.L." to form a corkscrew. Work produced at Cenergy.

  • Brand design portfolio

    This unused mark was a concept for a NFL Network, Thanksgiving day event that fit as much typography as possible inside field goal posts. Work produced at Cenergy.

  • Brand design portfolio
  • Brand design portfolio

    Cenergy created the Buffalo Sabres Power Lineup concept. It is an online fantasy-inspired game based on the plus minus statistics of NHL players. Fans could choose their top 5 players and teams with the highest scores would win sponsored prizes. I designed a logo to help generate excitement around the game. Work produced at Cenergy.

  • Brand design portfolio

    Logo for Bitcoin design agency. Work performed at Morse Communication Design.

  • Brand design portfolio

    The Go Bike Buffalo logo was designed as a refresh for their name change (previously Green Options Buffalo). Pro bono work produced while at Gelia.

  • Brand design portfolio

    Delaware North Companies needed a logo to demonstrate how they started the hospitality business in baseball by serving the first peanuts and popcorn to hungry fans. I designed a traditional enclosure mark to encapsulate the mark. Also the mark needed to be turned in an embroidery for a wool cap and metal for a direct mail piece. Work produced at Cenergy.

Brand design portfolio

Brand design portfolio

Portfolio features brand design and campaign identities created throughout Alexander Morse’s advertising career.

  • Veritix logo designed at Cenergy.
  • NFL Logos designed at Cenergy.
  • Meyer snow plows campaign logo designed at Cenergy.
  • First Children’s Fund of WNY designed at Morse Communication Design.
  • Delaware North Serving the Big Leagues logo designed at Cenergy.
  • MLB Network Pastime logo designed at Cenergy.
  • Caplugs logo designed at Gelia.
  • Winter Classic logo designed at Cenergy.
  • PediaStrips logo designed at Cenergy.
  • Go Bike Buffalo logo designed at Gelia.
  • Boost Controller logo design at Morse Communication Design.
Skills: > Automotive / Manufacturing, > Cable / Internet / Media, > Hospitality / Concessions, > Sports / Entertainment, > Subscription / Membership, > Travel / Leisure, Branding